Agile Maturity Guide — DMG Events Delivery Playbook

Use the assessment as a coached conversation, not a survey. Scores should reflect the normal way of working, supported by recent evidence from the last two to three sprints or the current planning cycle.

Purpose

The Agile Maturity Assessment gives each platform a clear baseline, target level and practical improvement path. It is deliberately simple: one workbook, one platform filter, blank scoring fields and guidance kept separate from the input sheet.

Download assessment workbook Open upload & results log

FY27 cadence

Complete two assessment cycles across the in-scope platform teams during FY27. Use the first cycle as the baseline and the second cycle to evidence maturity movement and improvement themes.

Platforms: Data, Commercial, Marketing, Events Data and IT.

How to complete the assessment

Keep the session focused on evidence, target maturity and the next practical action.

Select the platform

Use the Platform column filter in the Assessment sheet to show one platform at a time.

Facilitate the conversation

Review each statement with the Scrum Master, Product Owner and relevant delivery or platform leads.

Agree the current level

Use evidence rather than opinion. If evidence is missing or inconsistent, score conservatively.

Agree the target level

Choose the next realistic level. Lower maturity teams should usually target level 2 or 3 before aiming higher.

Capture evidence and actions

Record links, examples, decisions, caveats and only the improvement actions required to move one level higher.

Upload the completed assessment

Use the upload page to log the completed workbook, update the submission checklist and build historical score views over time.

Scoring principles

Use these rules to keep scoring consistent across platforms and assessment cycles.

Do not score level 4 unless the team uses data or evidence to manage and improve the practice. Do not score level 5 unless the practice is embedded, repeatable and continuously improved without heavy external prompting.

Facilitator prompts

Use these questions when scores feel subjective or when the group is debating between two levels.

Evidence

What evidence can we show?

Prevents the session becoming opinion-led.

Resilience

What happens on a bad week?

Tests whether the practice is reliable or only works when things are calm.

Ownership

Who owns this today?

Surfaces role ambiguity and single points of failure.

Improvement

What would move us one level higher?

Turns scoring into a practical improvement plan.

Focus

What should we stop doing?

Helps remove process theatre and unnecessary ceremony.

Scoring reference

Detailed level-by-level guidance for each assessment area.

Reference sources

Best-practice sources used to shape the framework.